CAMPAIGN MIX — built around your goal · APOLLÓN
Your goal
More leads
monthly budget: HUF 300,000
1
Search
Start here
they are actively searching
60%purchase-intent keywordsmaximize conversions
2
PMax
Bring it in later
once enough conversions have accumulated
25%full Google networkconversion value
3
Remarketing
People who have visited
visitors + cart abandoners
15%custom listsCPC
Weeks 1–2Search launches, measurement verified
Weeks 3–6PMax joins once enough data has accumulated
From week 7scale based on the numbers
Prioritized plan — budget follows intent, not the other way around.