MEASUREMENT AUDIT — is your site measuring correctly? · ROBINSON
page_viewGA4 + pixelhealthy
add_to_cartGA4 + pixelhealthy
purchasefires twice — counted twiceduplicated
consent_modeyou cannot measure without consentincomplete
And if revenue suddenly drops?
✕did the ad performance fail? — no
✕seasonal decline? — no
✓checkout tracking stopped working
Evidence, not guesswork — from your own GA4 and Clarity data.