AD PLANNER · knowledge from 118 videos · 131 frameworks
Idea =
Awareness
×
Format
×
Angle
5
×
48
×
22
=
0
combinations
multiplied by personas: 105,600
AWARENESS
—
×
FORMAT
—
×
ANGLE
—
0
/ 15 mini brief
Coverage check
✓
at least 3 awareness levels
✓
at least 4 different formats
✓
at least 5 different angles
✓
no two ideas use the same combination
Variety itself is the targeting
— that is the Andromeda logic.