REVIEW MINING — from competitor reviews
★★★★★
Google · competitor A★★★★★
Facebook · competitor B★★★★★
Price comparison site · competitor A
Recurring complaints
Slow delivery×14
No phone support×9
Chaotic returns process×7
Your positioning gap
— e.g. “Delivered within 48 hours, or it’s free”
What they fail to address — can become your promise.