Cookie Notice
About this English version. This is the English-language version of the Hungarian Cookie Tájékoztató and follows it in substance. Where a genuine discrepancy of meaning arises between the two versions, and you are a consumer, the interpretation more favourable to you applies.
1. What is a cookie, and what does this notice cover?
A cookie is a small piece of data stored in your browser or on your device. It can support login, the shopping cart, security, settings, usage statistics or advertising measurement.
Local storage, pixels, SDKs, tags and other online identifiers can serve a similar purpose. This notice refers to all of them together as “cookie technologies”.
This notice applies to the following surfaces:
- https://genmarketer.hu/
- https://tudastar.genmarketer.hu/
- https://ai-csapat.genmarketer.hu/
- https://genmarketer.eu/
The controller is:
Tibor Szántai, sole trader
Simon István utca 4/2, 4033 Debrecen, Hungary
info@genmarketer.hu
2. Cookie categories
2.1. Strictly necessary
Without these the requested website, login, cart, checkout, security, load balancing or cookie settings would not work properly. We do not ask for consent to use them, but we use them only for the necessary purpose and period.
2.2. Functional
These remember convenience choices such as language, display or an earlier setting. Where the feature is not strictly necessary for the requested service, we activate it only after consent.
2.3. Analytics
These help us understand how visitors use the site, which pages work well, and where there is a technical or user problem. This may include Google Analytics and Microsoft Clarity. The legal basis for using them is prior consent.
2.4. Marketing
These support campaign source, conversion and advertising attribution and — depending on the external platform’s settings — personalised advertising. This may include Google Ads, the Meta Pixel and certain OptiMonk features. The legal basis for using them is prior consent.
3. How we ask for and handle consent
3.1. Active, prior consent is required for non-strictly-necessary analytics and marketing cookie technologies. Consent cannot follow merely from continued use of the site, scrolling, closing a banner or a pre-ticked switch.
3.2. Where a cookie panel is available on the GENmarketer surface concerned, at least the necessary, analytics and marketing categories can be managed separately on it. Accepting and refusing must be equally understandable and equally easy to reach.
3.3. Where the cookie panel provides a “Cookie settings” link, you can change or withdraw your choice there at any time. You can also delete or block cookies in your browser at any time, as described in section 7.
3.4. Withdrawal does not affect the lawfulness of earlier processing, but with the appropriate technical configuration it prevents the category from loading in future. Cookies already placed may also need to be deleted from the browser.
3.5. Where a consent management system is in operation, it may process the consent identifier, the categories chosen, the banner version and the timestamp in order to demonstrate consent. As a general rule we keep these until the consent expires or is withdrawn, and then for the period needed to enforce claims, for a maximum of five years.
3.6. A material change of cookies, purposes or providers may require fresh consent.
4. Currently known cookies and technologies
The tables show the technologies known at the time of writing. A cookie does not necessarily appear on every domain or in every browser. Providers may change names and lifetimes; the current scan list shown in the consent panel supplements this notice.
4.1. GENmarketer, WordPress, WooCommerce and the Knowledge Base
| Cookie or pattern | Provider | Purpose | Category | Typical lifetime |
|---|---|---|---|---|
wordpress_logged_in_* | GENmarketer / WordPress | logged-in session | necessary | session, or per login setting |
wordpress_sec_* | GENmarketer / WordPress | secure authentication | necessary | session |
wordpress_test_cookie | GENmarketer / WordPress | checking cookie support | necessary | session |
wp-settings-*, wp-settings-time-* | GENmarketer / WordPress | logged-in interface settings | functional/necessary | typically 1 year |
woocommerce_cart_hash | GENmarketer / WooCommerce | detecting cart changes | necessary | session |
woocommerce_items_in_cart | GENmarketer / WooCommerce | operating cart contents | necessary | session |
wp_woocommerce_session_* | GENmarketer / WooCommerce | individual cart and checkout session | necessary | typically 2 days |
| LearnDash or course session identifier, where the feature uses one | GENmarketer / LearnDash | course access and session | necessary | session, or per access |
4.2. Stripe
| Cookie | Provider | Purpose | Category | Typical lifetime |
|---|---|---|---|---|
__stripe_mid | Stripe | fraud prevention and payment security | necessary for payment | typically 1 year |
__stripe_sid | Stripe | payment session and fraud prevention | necessary for payment | typically 30 minutes |
| other stripe.com cookies | Stripe | security, payment, risk assessment | necessary for payment | per Stripe’s current rules |
Stripe cookies may appear when the checkout or an embedded payment element is used. Elements strictly necessary for payment security may operate without consent.
4.3. Google Analytics and Google Ads
| Cookie or identifier | Provider | Purpose | Category | Typical lifetime |
|---|---|---|---|---|
_ga | Google Analytics | distinguishing visitors at browser level | analytics | up to 2 years |
_ga_* | Google Analytics | retaining session and property state | analytics | up to 2 years |
_gid, where used | Google Analytics | distinguishing visitors | analytics | up to 24 hours |
_gcl_au or another Google Ads identifier, where used | Google Ads | conversion and campaign measurement | marketing | typically 90 days |
local retention of gclid, gbraid, wbraid and UTM parameters, where used | GENmarketer / Google | campaign attribution and retaining the checkout source | marketing | up to 90 days |
Google Tag Manager controls tags and does not itself necessarily place a cookie. A service activated through it may only start after the corresponding consent category has been allowed.
4.4. Microsoft Clarity
| Cookie | Provider | Purpose | Category | Typical lifetime |
|---|---|---|---|---|
_clck | Microsoft Clarity | retaining the Clarity identifier and preferences for the site | analytics | up to 1 year |
_clsk | Microsoft Clarity | linking page views to one session | analytics | up to 1 day |
CLID | Microsoft Clarity | recognising the first Clarity encounter | analytics | per Microsoft’s current rules |
ANONCHK | Microsoft | MUID transmission signal | analytics/marketing | short |
MR | Microsoft | signalling MUID refresh | analytics/marketing | short |
MUID | Microsoft | distinguishing browsers across Microsoft services | analytics/marketing | per Microsoft’s current rules |
SM | Microsoft | synchronising MUID across Microsoft domains | analytics/marketing | session |
The legal basis for using Clarity is prior consent. Form fields and elements displaying personal data must be masked; GENmarketer does not use a readable e-mail address or other direct identifier as a Clarity custom ID.
4.5. Meta Pixel
| Cookie or identifier | Provider | Purpose | Category | Typical lifetime |
|---|---|---|---|---|
_fbp | Meta | linking the browser to conversion events | marketing | typically 90 days |
_fbc | Meta | retaining the Facebook click identifier | marketing | typically 90 days |
fbclid and related campaign parameters | Meta / GENmarketer | campaign attribution | marketing | up to 90 days where retained locally |
The legal basis for the Meta Pixel is marketing consent. Meta may also process the data it receives under its own terms.
4.6. OptiMonk
| Cookie or pattern | Provider | Purpose | Category | Typical lifetime |
|---|---|---|---|---|
optimonkClient | OptiMonk | retaining visit and campaign state | functional/marketing | up to 1 year |
optiMonkClientId | OptiMonk | measuring unique visitors and campaign interaction | analytics/marketing | up to 1 year |
omLastFilled | OptiMonk | last completed campaign and variant | functional/marketing | per campaign settings |
omAbTest* | OptiMonk | retaining the A/B test variant | analytics/marketing | per campaign settings |
optiMonkSession | OptiMonk | current session | functional/marketing | session |
optiMonkExperiments_* | OptiMonk | multi-campaign A/B testing | analytics/marketing | up to 1 year |
OptiMonkSmartAbTest_* | OptiMonk | Smart A/B test variant | analytics/marketing | per campaign settings |
The legal basis for OptiMonk’s non-necessary measurement, targeting and A/B testing features is the corresponding consent.
4.7. Embedded content
YouTube, Vimeo, social media or other embeds may set third-party cookies. Such content may load only after the corresponding consent, or a privacy-enhanced, click-to-activate solution must be used.
5. What data may be generated?
Depending on configuration, cookie technologies may process:
- online cookie and client identifiers;
- IP address or approximate location derived from it;
- browser, operating system and device data;
- URLs visited, referring page, time and session;
- clicks, scrolling, page interactions and errors;
- campaign source, UTM, Google or Meta click identifiers;
- cart, checkout and purchase events;
- consent choices.
Detailed purposes, legal bases, recipients and data subject rights are set out in the Privacy Notice.
6. Third parties and international transfers
Google, Meta, Microsoft, Stripe and other global providers may process data outside the EEA. The possible safeguards for such transfers — for example an adequacy decision, the EU–US Data Privacy Framework or SCCs — are described in the Privacy Notice.
Providers’ own notices:
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
- Microsoft: privacy.microsoft.com/privacystatement
- Microsoft Clarity: clarity.microsoft.com/privacy
- OptiMonk: optimonk.com/privacy-policy
- Stripe: stripe.com/privacy
7. Browser settings
In addition to the cookie panel, you can delete or block cookies in your browser. Blocking in the browser may also stop strictly necessary functions — such as login, cart or checkout — from working.
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org
- Microsoft Edge: support.microsoft.com/microsoft-edge
- Apple Safari: support.apple.com/guide/safari
We take account of Global Privacy Control or Do Not Track signals to the extent the services used are technically capable of it, but this does not in every case replace a choice made in the cookie panel.
8. Rights and contact
Where cookie processing is based on consent, you may withdraw your consent at any time. You have the right to request access, rectification, erasure and restriction and — subject to the conditions — data portability, and to lodge a complaint.
Contact: info@genmarketer.hu
Detailed rights and the contact details of the Hungarian supervisory authority are set out in the Privacy Notice.
9. Changes
We update the cookie list when a new tool, tag, campaign, plugin or provider change occurs. Where a consent panel is in operation, we keep its current scan list and this document consistent with each other.
Where there is a material change of purpose or a new category, we ask for fresh consent. The version and effective date are shown at the top of the page.