Terms and Conditions, and Legal Notice

Version 2.0 (English) · Effective from 13 July 2026
Related documents: Privacy Notice · Cookie Notice

1. The Provider and legal notice

Name

Tibor Szántai, sole trader (egyéni vállalkozó)

Registered and postal address

Simon István utca 4/2, 4033 Debrecen, Hungary

Tax number

90986756-1-29

Register

Register of sole traders, National Tax and Customs Administration of Hungary (NAV). The public register entries can be checked by tax number in the NAV EVNY lookup.

Tax status

Exempt person for VAT purposes under Hungarian law (alanyi adómentes)

E-mail

info@genmarketer.hu

Website

https://genmarketer.hu/

Referred to below as the “Provider” or “GENmarketer”.

Hosting provider

Name

Hostinger International Ltd.

Registered address

61 Lordou Vironos Street, 6023 Larnaca, Cyprus

Website

https://www.hostinger.com/

2. Scope and acceptance

2.1. These Terms govern the use of the products and services provided by the Provider on genmarketer.hu, tudastar.genmarketer.hu, ai-csapat.genmarketer.hu and genmarketer.eu, as well as within the related GENmarketer Skill Hub, downloadable products, training, consulting and connector services.

2.2. The user or purchaser is referred to below as the “User”. A Consumer is a natural person acting outside their trade, business, craft or profession. A Business User is one acting within their trade, business, craft or profession.

2.3. These Terms become part of the contract by express acceptance at the time of ordering or registration. The User may download, save and print them before accepting.

2.4. Product-specific conditions stated on the product page or in an individual offer — in particular price, access period, update period, consultation slot or package contents — form part of these Terms. In the event of a conflict, the individually and expressly communicated product-specific condition prevails, provided that it does not restrict a mandatory consumer right.

2.5. As a general rule, a purchase or paid subscription may be initiated by a person who has reached the age of eighteen and has legal capacity, or by a lawfully represented organisation.

3. GENmarketer products and services

3.1. The Provider may supply, in particular:

• online training and digital learning material;
• downloadable documents, templates, prompts, skills, knowledge bases, installation or configuration packages;
• time-limited or continuous online access to the GENmarketer Knowledge Base and Skill Hub;
• expert and marketing workflows for use with AI assistants;
• connectors to Google Ads, Meta Ads or other external platforms;
• group or individual coaching, consultation and marketing advice;
• bespoke services defined in writing.

3.2. The digital products are professional decision-support and work-assistance tools. They do not replace legal, tax, accounting, investment or other regulated professional advice. The User must review the output and adapt it to their own circumstances before applying it.

3.3. Output produced by artificial intelligence may be probabilistic in nature and may contain errors, outdated information, or elements affecting third-party rights. The User is responsible for carrying out human review before publication, launching advertising, or any other live use.

4. Registration and user account

4.1. Some products require a user account. The User must provide true, accurate and up-to-date data.

4.2. Access is tied to the registered person, or to the user seat purchased by the Business User. One seat entitles one natural person to use the service at any one time, unless the offer expressly includes team or multi-user access.

4.3. The User must keep their password, API key, OAuth connection, connector URL and other authentication data confidential, and must report any suspicion of unauthorised access without delay to info@genmarketer.hu.

4.4. Sharing, renting, selling, lending access, or using a shared account not covered by the number of purchased seats, is prohibited.

4.5. The User is responsible for operations carried out through their account until they report unauthorised use, except where the unauthorised use arose from a cause within the Provider’s control.

5. Orders and formation of the contract

5.1. On the product page the User is informed of the essential characteristics of the product, its price, and the access and performance conditions. Pressing a button labelled “Order”, “Pay”, “Subscribe” or equivalent constitutes an offer entailing an obligation to pay.

5.2. The User may check and correct their data before submitting the order. Input errors noticed after submission may be reported to info@genmarketer.hu.

5.3. The contract is formed upon the Provider’s electronic confirmation. If the confirmation does not arrive within forty-eight hours of submitting the order at the latest, the User ceases to be bound by their offer.

5.4. Where the order is placed through an English-language checkout, the contract is concluded in English; where it is placed through a Hungarian-language checkout, it is concluded in Hungarian. Order and invoicing data are retained by the Provider for the statutory retention period. The current Terms are available for download; the version in force at the time of ordering can be identified on request.

5.5. The Provider may refuse an order in the event of an obvious pricing error, technical fault, lack of availability or a service that cannot be performed. Any amount already paid is refunded without undue delay in such cases.

6. Price, payment and invoicing

6.1. The price shown on the product page is the total amount payable. The Provider is an exempt person for VAT purposes under Hungarian law and therefore does not charge VAT. If this tax status changes, the product page and these Terms will be updated at the same time.

6.2. Payment may be made by bank card through the Stripe interface, or by another method indicated in the relevant offer. The Provider does not receive or store full card details.

6.3. Invoices are issued electronically and delivered to the e-mail address provided or made available through the invoicing system. The User is responsible for the accuracy of invoicing data.

6.4. For subscriptions, the fee falls due for each period indicated on the product page. Recurring charges may only be applied where the User received clear information about them before ordering. A subscription may be cancelled before the next renewal date; refunds for a period already started are governed by the product conditions and by mandatory consumer rules.

6.5. In the event of a failed charge, the Provider may restrict subscription access after reasonable retry attempts and notification.

7. Performance, access and updates

7.1. Performance of a digital product or online access generally begins automatically after successful payment, by e-mailed download link, account entitlement or other electronic means.

7.2. The product page must clearly distinguish between:

• the period of use of the downloaded copy;
• the period of online access to the Knowledge Base or Skill Hub;
• the period of entitlement to updates;
• the duration of any support.

The fact that one of these is “perpetual” does not automatically make the others perpetual.

7.3. The Provider supplies the updates required by law or by the contract. Individual elements may change as a result of functional, security or platform changes, provided that the essential purpose of the product and rights already acquired are not disproportionately reduced.

7.4. A feature may change temporarily or permanently because of a change at a third-party platform — for example Google, Meta, OpenAI, Anthropic, WordPress or a browser. The Provider will make reasonable efforts to find a compatible solution but cannot guarantee that a third party’s service will remain unchanged.

7.5. Cancellation and rescheduling conditions for a consultation or coaching slot are set out in the offer. Where no separate condition applies, the User may request free rescheduling at least twenty-four hours in advance; for later cancellation the session may be treated as delivered, save in the case of proven exceptional circumstances or a mandatory consumer right.

8. Consumer right of withdrawal and termination

8.1. As a general rule a Consumer may withdraw from a distance contract within fourteen days without giving a reason, or terminate it in the case of a service contract. For services and digital content the period runs from the day the contract is concluded.

8.2. The Consumer may communicate a withdrawal or termination statement by any unequivocal statement, in particular by e-mail to info@genmarketer.hu, or by using the model form in Annex 1.

8.3. If the Consumer requests that performance of the service begin before the end of the fourteen-day period and expressly declares this, they may be required, in the event of withdrawal or termination, to pay an amount proportionate to the service performed up to the point of termination.

8.4. The right of withdrawal cannot be exercised in respect of digital content not supplied on a tangible medium where performance:

• began with the Consumer’s express prior consent;
• the Consumer at the same time acknowledged that they lose the right of withdrawal once performance begins; and
• the Provider gave the confirmation required by law.

If any of these conditions is missing, the Consumer’s right cannot be treated as lost.

8.5. For a fully performed service, the right of withdrawal or termination may cease where performance began with the Consumer’s express prior consent, the Consumer acknowledged the loss of the right, and performance has been completed.

8.6. In the event of valid withdrawal the Provider refunds the amount due within the statutory period, as a general rule within fourteen days, using the original means of payment, unless the Consumer expressly agrees to another method of refund.

8.7. After withdrawal the Consumer must cease using the digital content and must not make it available to third parties. The Provider may terminate account and download access.

9. Voluntary 30-day satisfaction guarantee

9.1. Where the product page expressly promises a thirty-day satisfaction or money-back guarantee, the Consumer — and any Business User named in the offer — may request a refund of the purchase price within thirty calendar days of purchase by an unequivocal statement sent to info@genmarketer.hu. No professional justification is required; data needed to identify the order and the entitled person may be requested.

9.2. This voluntary guarantee does not restrict any statutory right of withdrawal, right relating to conformity, or other consumer right.

9.3. The voluntary guarantee may not be used fraudulently. The Provider may refuse a voluntary refund going beyond statutory rights where it can be demonstrated that:

• the same person, or a person acting with them, repeatedly applies a purchase-and-refund cycle to the same product;
• the content was, before the refund, shared, sold, copied in bulk or extracted without authorisation;
• a parallel chargeback or other double recovery is initiated in respect of the refunded purchase;
• a false identity, false transaction or other fraudulent circumstance is used.

Such refusal does not affect any mandatory statutory claim. The limits of the guarantee must be made clearly available alongside any “no questions asked” marketing statement.

10. Conformity and consumer rights

10.1. The Provider supplies digital content and digital services in conformity with the contract and with mandatory law.

10.2. In the event of non-conformity the Consumer may, in accordance with the applicable law, request that the service be brought into conformity, a proportionate price reduction, or termination of the contract where the conditions for this are met.

10.3. The choice, order, time limits, evidence and cost of remedies are governed by the mandatory consumer protection rules in force from time to time — in particular the Hungarian Civil Code and Government Decree 373/2021 (VI. 30.) — without prejudice to the mandatory rules of the Consumer’s country of residence.

10.4. The Consumer may report a defect to info@genmarketer.hu. The report should where possible include the order identifier, the product concerned, a description of the defect and, where relevant, a screenshot — but must not contain a password, token or other secret data.

11. Copyright and licence to use

11.1. The GENmarketer pages, training courses, videos, audio material, texts, skills, prompts, system instructions, knowledge bases, methodologies, schemas, templates, documentation, graphic elements and software solutions may be protected by copyright, database rights, trade mark rights or other intellectual property rights.

11.2. Purchase does not transfer ownership or copyright. Subject to payment of the fee and compliance with these Terms, the Provider grants a limited, non-exclusive, non-transferable and non-sublicensable right of use.

11.3. The licence entitles the User to:

• use the product for their own learning and internal business purposes;
• use the skills and workflows within their own business;
• use the independent marketing outputs created with them in their own work or in work for clients they lawfully serve;
• install on the permitted number of devices, tied to the seat;
• make reasonable internal backup copies where the technical solution allows.

11.4. Without express written permission it is prohibited to:

• pass on, publish, sell, rent or upload to shared storage the product, skill, prompt, system instruction, knowledge base, video, document or any substantial part of it;
• resell the source material as a training package, membership product, template or white-label product;
• copy, scrape or automatically extract the product in bulk;
• carry out prompt extraction or reverse engineering aimed at revealing system prompts, hidden instructions, source files or access-protection measures;
• use the product to train, fine-tune or build a general-purpose AI model, embedding database, RAG system, competing knowledge base or substitute product;
• remove copyright, origin or access-protection notices;
• circumvent licence limits, seat limits or technical protection.

11.5. It is not prohibited transfer where the User delivers to their own client a final marketing output created independently and containing no GENmarketer source material. However, handing over a skill file, prompt, knowledge base, system instruction or reproducible template is not a final output.

11.6. Open-source or third-party components are governed by their own licences.

11.7. Error reports, feedback or development suggestions sent voluntarily by the User may be used by the Provider free of charge and without limitation in time or territory to improve the product, provided that no personal data or confidential client material is published and that the User’s existing intellectual property rights are not appropriated.

11.8. In the event of unlawful use the Provider may require the infringement to cease, the content to be removed and access to be terminated, and may claim compensation for demonstrable damage and reasonable enforcement costs.

12. User content and AI output

12.1. The User retains the rights in their own lawfully entered data, briefs and content, granting the Provider only the technical right of use necessary to perform, secure and debug the service.

12.2. The User warrants that they are entitled to use the data entered or connected, and that they hold the authorisations required to handle the data subjects, clients, advertising accounts and content concerned.

12.3. The User must not upload unnecessary special category data, passwords, card data, private keys, access tokens or client data for which they have no adequate legal basis.

12.4. Rights in AI-generated output may depend on the terms of the AI platform used and on applicable law. The Provider does not guarantee that every output enjoys exclusive legal protection or is free of third-party rights.

13. Connectors and external platforms

13.1. A connector is a technical connection that accesses the User’s own — or lawfully delegated — Google, Meta or other platform account with the User’s permission.

13.2. To use a connector the User must also comply with the terms of the external platform concerned. GENmarketer does not become a representative of Google, Meta or any other external provider, and does not guarantee their continuous availability.

13.3. The User may only connect accounts to which they have lawful access and appropriate authorisation. For agency or client accounts, the User must obtain the necessary mandate and data-processing authorisation from the client.

13.4. An audit, report, recommendation or preview produced by a connector does not constitute automatic live execution. Launching an active campaign, changing budgets or bids, publishing an advertisement, uploading a Customer Match or other audience, changing measurement settings, deleting data or any other significant operation may only be carried out where the feature is available and the User has unambiguously approved that specific operation.

13.5. Before any live operation the User must check at least the account, campaign, objective, spend, targeting, creative, scheduling and measurement settings.

13.6. Using one client’s advertising or business data for the benefit of another client, for profiling, retargeting or database building, is prohibited.

14. Acceptable use and prohibited conduct

The User must not use the service:

• for unlawful, misleading, fraudulent or harassing purposes, or otherwise in breach of another’s rights;
• to create spam, unsolicited communication, false activity, fake engagement or platform manipulation;
• to carry out malware, phishing, unauthorised access or security testing without the Provider’s prior written permission;
• for discriminatory profiling, or for unlawful decisions based solely on automated processing with significant effect;
• for unnecessary processing of special category data, children’s data or other high-risk data;
• in breach of a third-party system’s terms, advertising policies or API limits;
• to circumvent published or reasonable rate limits, seat, access or spend limits;
• for overloading, scraping, bulk export or reproduction of the service;
• to obtain another user’s data or to mix data between tenants;
• to share tokens, API keys, passwords or connector access;
• to automate live financial, advertising or data-processing operations for which the required human approval has not been given.

15. Abuse detection, suspension and review

15.1. To protect the security, capacity and licence terms of the service and other users, the Provider may log minimal usage and security events, and may detect probable account sharing, automated abuse or rate-limit circumvention using pseudonymised signals. Details are set out in the Privacy Notice.

15.2. A single IP address, device or user-agent signal does not on its own result in permanent automatic exclusion. The Provider reviews the circumstances by a human wherever possible.

15.3. For a non-urgent, remediable breach the Provider notifies the User, identifies the conduct objected to, and allows a reasonable period for it to cease.

15.4. The Provider may restrict access temporarily without prior notice where immediate action is necessary to:

• avert a data, account or system security risk;
• stop unauthorised access or an attack in progress;
• prevent a significant breach of platform rules, law or third-party rights;
• avoid disproportionate harm to another user or to the Provider.

15.5. The Provider informs the User of the restriction and its reason without undue delay, unless prohibited by law, official instruction or security interest.

15.6. The User may request human review at info@genmarketer.hu. The Provider lifts the restriction once its cause no longer exists.

15.7. In the event of a serious or repeated breach the Provider may terminate the contract. Termination does not affect a Consumer’s mandatory rights, a lawfully obtained downloaded copy, or a legitimate refund claim, except where the right of use may lawfully be terminated because of the infringement.

16. Availability and support

16.1. In the absence of a specific SLA commitment, the Provider does not guarantee uninterrupted availability, but makes reasonable efforts to fix faults and to give advance notice of planned maintenance.

16.2. The service may depend on hosting, payment, AI, advertising and other external providers. The Provider is liable for outages within their control only in accordance with the mandatory rules applicable to it.

16.3. Support is available at info@genmarketer.hu. A response time is guaranteed only where the offer or a separate SLA expressly provides for it.

17. Liability

17.1. The Provider does not exclude or limit its liability where this is prohibited by law, in particular for intentional damage, for breach of contract causing loss of life or damage to physical integrity or health, or in respect of mandatory consumer rights.

17.2. The User is responsible for their own business decisions, for reviewing output, for approving live operations, for complying with platform rules and for the lawfulness of the data they enter.

17.3. The Provider does not guarantee any particular revenue, advertising result, ranking, platform approval or business success.

17.4. Towards a Business User — save as set out in clause 17.1 — the Provider’s aggregate liability for the product or service causing the damage is limited to the net fees actually paid in the twelve months preceding the damaging event, or, for a one-off product, to the purchase price. Towards a Business User the Provider is not liable for lost profit or indirect consequential damage, except in the case of intentional or grossly negligent conduct.

17.5. Nothing in this limitation of liability may be construed as impairing a Consumer’s mandatory rights.

18. Complaints and dispute resolution

18.1. Complaints may be sent to info@genmarketer.hu or to the Provider’s postal address. A complaint should where possible include the User’s name, e-mail address, order identifier and a description of the complaint.

18.2. The Provider answers a written consumer complaint in writing, on the merits and in a verifiable manner, as a general rule within thirty days. If a complaint is rejected, the Provider states the reasons and the remedies available.

18.3. A Consumer resident in Hungary may turn to the conciliation board competent for their place of residence or stay. The current list of boards is available at bekeltetes.hu.

18.4. A Consumer resident in another EEA country may, in addition, use the alternative dispute resolution (ADR) body competent in their own country, in accordance with the local rules applicable to them. The Provider cooperates with the acting conciliation or ADR body in order to resolve consumer disputes.

18.5. The former EU Online Dispute Resolution (ODR) platform is no longer in operation, and these Terms therefore do not refer to it.

18.6. The User may complain to the competent consumer protection authority, or enforce their claim before a court. These Terms do not restrict a Consumer’s right to their lawful forum.

18.7. This contract is governed by Hungarian law, without prejudice to the mandatory protective rules of the country in which the Consumer is resident.

19. Amendment of these Terms

19.1. The Provider may amend these Terms as a result of changes in law, security, technology, platforms, products or business model.

19.2. The Provider informs the User on a durable medium at least fifteen days in advance of an amendment materially affecting an existing continuing contract, and explains the option to terminate. A shorter period may be applied in cases of security or legal urgency, stating the reason.

19.3. An amendment may not retroactively withdraw a licence already acquired for a one-off digital product that has been paid for, and may not restrict a mandatory consumer right.

19.4. Earlier versions are available on request at info@genmarketer.hu.

20. Final provisions

20.1. If any provision of these Terms is invalid or unenforceable, this does not affect the remaining provisions. In place of the invalid rule, mandatory law and the lawful solution closest to the parties’ original economic purpose apply.

20.2. Delay in exercising, or a single failure to exercise, a right of the Provider does not constitute a waiver.

20.3. The related Privacy Notice and Cookie Notice contain information supplementing this document. The data deletion information is a separate, directly referenceable chapter of the Privacy Notice.

Annex 1 — Model withdrawal / termination form

Complete and return this form only if you wish to withdraw from or terminate the contract:

Annex 2 — Statements to be used at checkout

The following are presented as separate checkboxes, not pre-ticked:

• “I have read and accept the Terms and Conditions.”
• “I have read the Privacy Notice.”
• For immediate delivery of digital content: “I expressly request that performance of the digital content begin before the end of the 14-day withdrawal period.”
• For immediate delivery of digital content: “I acknowledge that once performance begins I lose my right of withdrawal, where the statutory conditions for this are met.”

The system retains the version of the statement text, the time, the order identifier and evidence of acceptance.

Annex 3 — B2B data processing terms

1. Scope and roles

1.1. This Annex applies where a Business User has personal data processed through a GENmarketer connector, the Skill Hub or another service, in respect of which the Business User is controller or processor and the Provider is processor or sub-processor acting on their instructions.

1.2. This Annex does not govern data that the Provider processes for its own purposes as an independent controller — for example for contracting, invoicing, security logging or handling legal claims. The Privacy Notice applies to those.

2. Subject matter and duration

2.1. Subject matter: technical performance of an audit, report, analysis, content preparation or connector operation initiated by the Business User.

2.2. Duration: the term of the service contract and of the processing operation concerned, followed by a reasonable period for deletion or return, save for mandatory retention.

3. Nature and purpose of processing

Processing may include access, retrieval, organisation, temporary storage, analysis, transformation, transmission to a service selected by the User, and deletion. Its sole purpose is to perform the service in accordance with the Business User’s documented instructions.

4. Types of data and data subjects

Depending on the connector and task, data types include in particular:

• contact and business identification data;
• campaign, advertising, page, performance and measurement data;
• customer, lead or partner data, where the User connects such a system;
• user content, briefs and report inputs;
• technical identifiers and operational metadata.

Data subjects include in particular the Business User’s staff, clients, contacts, leads, website visitors or members of their advertising audiences.

Special category data, children’s data or other high-risk personal data may only be processed under a separate prior written agreement and with appropriate safeguards.

5. Obligations of the Business User

The Business User:

• determines the purpose, legal basis and documented instructions;
• provides the necessary information and obtains any required consent;
• transfers only necessary, accurate and lawful data;
• obtains authorisation to manage client and platform accounts;
• does not instruct the Provider to carry out unlawful processing;
• is responsible for the controller’s part in data subject requests and data protection impact assessments.

6. Obligations of the Provider

The Provider:

• processes personal data only on documented instructions, except where required by mandatory law;
• ensures that persons with access to the data are bound by confidentiality;
• applies technical and organisational measures proportionate to the risk;
• provides reasonable assistance with data subject requests, incidents, impact assessments and consultation with authorities;
• notifies the Business User without undue delay of an incident affecting client data it processes;
• at the end of the processing service, deletes or returns the data at the Business User’s choice, save for mandatory retention;
• makes available the information necessary to demonstrate compliance with this Annex.

If the Provider considers that an instruction infringes data protection law, it informs the Business User and may suspend execution until the matter is clarified.

7. Sub-processors

7.1. The Business User gives general authorisation for the use of the sub-processors named in the Privacy Notice in force from time to time.

7.2. The Provider gives advance notice of any material new sub-processor. The Business User may object on reasoned data protection grounds. Where no reasonable alternative exists, they may terminate the service concerned.

7.3. The Provider imposes on sub-processors data protection obligations that are substantially the same as those in this Annex.

8. International transfers

Transfers outside the EEA may only take place on a legal basis under Chapter V of the GDPR and with appropriate safeguards — for example an adequacy decision, the EU–US Data Privacy Framework, or standard contractual clauses.

9. Security measures

Proportionate to the risk, in particular:

• TLS protection in transit;
• role- and user-based access;
• logical separation of tenant and client data;
• minimised access to authentication data;
• logging, redaction and retention limits;
• backup and restore;
• vulnerability and incident management;
• periodic review of access rights.

Encryption at rest is undertaken only for those credential or data types where the actual system demonstrably implements it.

10. Audit

The Business User may request compliance information at most once a year, on reasonable prior notice. An on-site or external audit may only be requested where document-based verification is insufficient, or where an incident or regulatory expectation justifies it. An audit must not endanger other clients’ data, the security of the system, or the Provider’s trade secrets. The justified cost of an extraordinary audit not necessitated by the Provider’s breach may be borne by the Business User.

11. Precedence

In the event of a conflict concerning data processing, this Annex prevails over other provisions of these Terms. Mandatory data protection law applies in all cases.